Igigi sale extended to make wallets happy

Oh joy! The IGIGI Evening Wear Sale has been extended through Friday, March 27th.

You could be wearing this perfect dress on Saturday night. Just let me know where you’ll be because I would hate for us to show up wearing the same thing.

And remember, to be entered to win the $100 IGIGI Gift Certificate, please CLICK HERE and leave a comment. The drawing will be held Friday at midnight. If you post a comment here, I won’t be able to include your name in the drawing.

Thanks everyone for your enthusiasm! I am so completely floored by your comments. It is very inspiring to hear how much everyone hearts Igigi – because seriously y’all I remember a time when clothes like that not only didn’t exist for women my size but it was thought perhaps inappropriate. Maybe that idea still exits but together we are breaking down those barriers.

Three years ago, when I announced to my friends here in New York City, most of whom are very thin, that I was starting an online shopping website selling fashion exclusively to plus size women, the reaction was mixed. Some of my friends were happy for me that I was expressing myself creatively (“You go girl!”) but for the most part I was met with stunned silence. “Why on earth would you want to do that?” “Oh but you’re not that kind of fat!” “But if you lose weight then we can shop at the same stores.” I told that last person that if she just gained weight we could shop at the same stores! One woman expressed her shock by saying that it just isn’t a good idea to make it easy for fat women to find nice clothes because what would then inspire them to lose weight? Oy!

My friends have come a long way towards fat acceptance but I am still considered somewhat of a maverick. Thanks to those of you who send me e-mails about your life, the community that we share through the Fatosphere, and the inspiration of other bloggers, I keep finding the courage to love my body, enjoy my life in this fat body, and dress for success. As my sister said to me just the other day when I was ranting about fat prejudice, “The best revenge is living well.” She’s right and I’m gonna start by drinking champagne while wearing that dress.

More giveaways and contests are coming in the next few days to celebrate the complete redesign and relaunch of This Lush Life. I am so excited!